18 January 2023

W5 wins global CX award for work with eir

Pictured left to right with the award are Dovile Matelyte (W5), Liz Hickey (eir), Tadhg Murphy (eir) Sarah McChrystal (W5), Brian Martin (eir)

W5 voice of the customer programme for eir was recognised in the 2017 global Confirmit Achievement in Customer Excellence Awards this week. W5 were awarded the 2017 Judges Choice Award for “Insight through a Market Research Agency”.

Receiving a Confirmit ACE Award demonstrates an organization’s rigorous application of Voice of the Customer best practices, and its outstanding performance as measured by those processes.

The W5, eir Business Voice of the Customer programme was particularly commended for:

  • Speed of data gathering
  • Visibility through the bespoke portal
  • Insight being actioned by all staff
  • Coded customer comments
  • Engagement of key stakeholders to allow eir Business to take action quickly.
  • Key Metrics with verbatim that give specific direction needed to make changes to eir’s processes, technologies and behaviours.

About W5

W5 is a customer experience consultancy helping organisations bring their brands to life through customer experience design, delivery, and measurement. We combine research, insight, and practical advice to help organisations understand their customers and improve the experiences they deliver.

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