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An award winning CX consultancy. Based in Ireland. Serving brands globally.

0 +
Years experience
Customer voices yearly
Client sectors

Your trusted customer experience partner

Our success comes from the quality of our work, our values, approaches, and customer obsessed minds


We are experts in customer experience, voice of the customer programmes and their implementation


Multi-disciplinary team with expertise covering consultancy, insights and analytics


Innovative, entrepreneurial and collaborative in our approach


Covering financial services, utilities, hospitality, travel & tourism, telcoms and retail, to name just a few

Our awards

We are proud to have won numerous customer experience awards, with our clients, in recognition of excellence in the CX industry, in Ireland and globally

Meet our customer experience experts

Learn more about the people behind W5 and what drives us to help our clients create exceptional experiences

Tim Farmer

Managing Director

Tim has been helping clients solve business problems with data-driven decision making for almost 30 years. He is a regular conference speaker, and is a member of MRS, ESOMAR AIMRO, Digital Marketing Institute and a member of the CXPA Ireland committee.

Elaine Donohoe

Deputy Managing Director & Consulting Director

Elaine has extensive experience across multiple industries, bringing the customer into strategic and operational decision-making, planning, and implementation. She has held senior Strategy, Planning and CX roles and is a certified CCXP.

Ceara Nevin

Associate Director

Ceara has specialised in customer experience measurement, insight generation and design since 2007, with particular expertise in public service clients. She is especially strong facilitating clients mobilise around research and implications of insights.

Anilkumar Anirudhan

Lead Research Architect

Anil leads on data analytics, security and technology, and is instrumental across many of our key client programmes. Anil specialises in statistical data analysis and economic and customer experience research, supported by strong project management skills.

Angarmaa Dorjderem

Market Research Manager

Angarmaa has over 10 years’ experience working in data and insights. She is a very strong researcher with an excellent eye for detail and a keen focus on data quality, as well as extracting insights and recommended actions from large datasets.

Praveen George IX

Senior Research Analyst

Praveen holds over 10 years’ experience in data analytics, data visualisation and multivariate data analysis. He has worked on many large, quantitative survey-based datasets and is also a skilled project manager with excellent client liaison skills.

Contact us

Great customer experience is designed with purpose

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