About Us
An award-winning CX consultancy. Based in Ireland. Serving brands internationally.
Years’ experience
Customer voices heard yearly
Client sectors
Meet the people behind better customer experiences.
We bring together expertise in customer experience, research, strategy, transformation, and technology to help organisations make better decisions.
Why W5
Our success comes from the quality of our work, our values, and our customer-obsessed approach.
Award-winning
Recognised for excellence in customer experience alongside our clients.
Expertise
A multi-disciplinary team spanning consultancy, research, insights, and analytics.
Inquisitive
Innovative, entrepreneurial, and collaborative in how we approach every challenge.
Leading specialists
Experience across financial services, utilities, hospitality, travel, telecommunications, and retail.
Our Awards
An industry leader in every sense.
We are proud to have won numerous customer experience awards, with our clients, in recognition of excellence in the CX industry, both across Ireland and internationally.
From understanding to action.
Uncover what matters to your customers through deeper insight.
Create experiences that meet customer needs and deliver your brand promise.
Turn feedback into progress with clear, practical measurement.