Deepali is a Research Analyst at W5, specialising in survey design, data collection, reporting, and translating complex data into clear, actionable insights.

At W5, Deepali works across the research process and supports customer experience programmes, from designing surveys to bringing data together, maintaining dashboards, and developing reports and presentations. She focuses on turning data into meaningful insights that help clients better understand their customers and make informed business decisions.

Prior to joining W5 in 2025, Deepali worked as an Analyst at Merkle and brings three years of experience across research, data, and analytics, including survey design, quality assurance, reporting, project coordination, and client consultation.

Deepali holds an MSc in Business Analytics from UCD Michael Smurfit Graduate Business School, and a Bachelor of Engineering from Mumbai University.