Anna Owczarczyk

Anna Owczarczyk is Consulting Director at W5.

Anna is a Customer Experience expert specialising in helping organisations better understand their customers and turn insight into action. Her expertise spans qualitative and quantitative insight generation, CX strategy, customer centricity, organisational culture, and change management.

A key focus of her work is bridging the gap between insight and implementation, developing actionable insights, Insight-to-Action frameworks, governance models, and innovation programmes that embed customer thinking into business decision-making. Her experience also includes sales enablement and translating customer understanding into commercial opportunities.

Anna has extensive international experience, leading European and global programmes, and offers her consulting services in English, Spanish, and Polish.