Roisin Nolan

Roisin Nolan is Consulting Director at W5, with particular expertise in Voice of the Customer programmes, CX strategy, and qualitative research.

Since joining W5 in 2025, Roisin has worked with clients to help understand their customer needs, interpret complex research, and translate insight into actionable recommendations that support better decision-making and customer experience.

Prior to joining W5, Roisin spent six years with Coyne Research, most recently as an Associate Director, where she worked across quantitative and qualitative research programmes for clients in a range of sectors including financial services, telecommunications, retail, public sector, and FMCG.

Roisin brings a research-led and commercially focused approach to her work. She is passionate about making research useful, ensuring that customer insight not only tells organisations what is happening, but helps them understand why and, importantly, what they can do about it.

Roisin earned a Master of Arts in Sociology, and a Bachelor of Arts in Sociology and Classics from Maynooth University.