W5 receives an innovation award for its Voice of Consumer insights programme for Jameson Distillery Bow St.

Dublin-based customer experience consultancy W5 has received a 2021 Judges’ Choice Award for Innovation in the Confirmit ACE (Achievement in Customer Excellence) Awards. The award recognises its creative approach to building a consumer insights programme for Jameson Distillery Bow St., the original home of Jameson.

The creative approach to study design and methodology by W5 has provided us with a unique and powerful solution that allows us to measure the voice of the consumer and long-term brand advocacy. For the first time we can quantify the impact of a visit to the Jameson Distillery Bow St. on overall brand equity.

– Sandra Reape, Head of Consumer Insight Planning, Irish Distillers

Receiving a 2021 ACE Award in Innovation is an honour. It acknowledges our focus on human-centred design and technical innovation.

– Susan Ni Dhubhlaoich, Associate Director, W5

Jameson Distillery Bow St. is an award-winning visitor experience in Dublin that welcomes 360,000 visitors annually. Jameson Distillery Bow St. offers five fully guided experiences, all of which have a firm focus on immersive storytelling. Guests are invited to touch, smell and taste Jameson in the original Bow St. Distillery buildings.