An award winning CX consultancy. Based in Ireland. Serving brands globally.
Your trusted customer experience partner
Our success comes from the quality of our work, our values, approaches, and customer obsessed minds
AWARD-WINNING
We are experts in customer experience, voice of the customer programmes and their implementation
EXPERTISE
Multi-disciplinary team with expertise covering consultancy, insights and analytics
INQUISITIVE
Innovative, entrepreneurial and collaborative in our approach
LEADING SPECIALIST
Covering financial services, utilities, hospitality, travel & tourism, telcoms and retail, to name just a few
Our awards
We are proud to have won numerous customer experience awards, with our clients, in recognition of excellence in the CX industry, in Ireland and globally
Meet our customer experience experts
Learn more about the people behind W5 and what drives us to help our clients create exceptional experiences
Elaine Donohoe
Elaine has extensive experience across multiple industries, bringing the customer into strategic and operational decision-making, planning, and implementation. She has held senior Strategy, Planning and CX roles and is a certified CCXP.
Ceara Nevin
Ceara has specialised in customer experience measurement, insight generation and design since 2007, with particular expertise in public service clients. She is especially strong facilitating clients mobilise around research and implications of insights.
Anilkumar Anirudhan
Anil leads on data analytics, security and technology, and is instrumental across many of our key client programmes. Anil specialises in statistical data analysis and economic and customer experience research, supported by strong project management skills.
Angarmaa Dorjderem
Angarmaa has over 10 years’ experience working in data and insights. She is a very strong researcher with an excellent eye for detail and a keen focus on data quality, as well as extracting insights and recommended actions from large datasets.
Praveen George IX
Praveen holds over 10 years’ experience in data analytics, data visualisation and multivariate data analysis. He has worked on many large, quantitative survey-based datasets and is also a skilled project manager with excellent client liaison skills.
