Specialist Dublin-based Experience Management agency W5, has been awarded a 2021 Judges’ Choice award in Innovation in the Confirmit ACE (Achievement in Customer Excellence) Awards for its creative approach in building a world-class Voice of Customer insights programme for Jameson Distillery Bow St., the original home of Jameson – awarded World’s Leading Distillery Tour over the last three years by the World Travel Awards.

Confirmit has hosted the renowned ACE Awards since 2005. As a recipient of an ACE Judges’ Choice Award, W5 and the Jameson Distillery Bow St. team have proven their commitment to gathering customer insights to fuel smarter, faster action to enhance the visitor experience.

Receiving a 2021 ACE Award in Innovation is an honour. It acknowledges our focus on human-centred design and technical innovation   Susan Ni Dhubhlaoich, Associate Director W5  

Sandra Reape, Head of Consumer Insight Planning at Irish Distillers explains

The creative approach to study design and methodology by W5 has provided us with a unique and powerful solution that allows us to measure the voice of the consumer and long-term brand advocacy. For the first time we can quantify the impact of a visit to the Jameson Distillery Bow St. on overall brand equity.   Sandra Reape, Head of Consumer Insight Planning Irish Distillers

W5 is an award-winning customer experience agency, based in Ireland and serving global brands. We help businesses transform their culture to live and breathe the customer experience. With our clients we design and deliver customer experiences and customer-centric ecosystems that deliver sustainable growth in a world of rapid change.

Jameson Distillery Bow St. is an award-winning visitor experience in Dublin that welcomes 360,000 visitors annually. Jameson Distillery Bow St. offers five fully guided experiences, all of which have a firm focus on immersive storytelling. Guests are invited to touch, smell and taste Jameson in the original Bow St. Distillery buildings.