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Author name: w5performance

We are in a dynamic time. Change is rapid and exponential. This can create a widening gap between your business and the market, impacting growth and future success.

Does your customer experience deliver your brand promise?

Service brands live or die during the customer experience. Because service brands are based, literally on delivering services, customer experience is the only way that they can be differentiated in the market. When your customer has a distinctive and positive experience it demonstrates that your organisation’s promise is real, not just a claim or a communications tagline. When …

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